Email Marketing is a highly targeted marketing technique where a digital marketing institute or digital marketing analyst sends a commercial message directly to the prospective or current customer via emails. The content of the mail may vary from maintaining relations to making sales. E-mails are sent to email lists that are either procured organically or are […]
Read MoreUnderstanding Branding Techniques
The boom in internet usage and access of a larger population to smart phones and other personal devices has lead to a drastic increase in the time we spend online. The internet has become a primary source of our information, interaction, engagement and more. This essentially means that brands now have many more direct contact […]
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What Is Email Marketing?
Email marketing is a method of direct marketing that uses electronic mail as a means of communicating messages. Any variation of customer relationship enhancing email with the purpose of maintaining customer loyalty and procuring repeat business or those with the intention of acquiring new customers or convincing them to purchase a product falls under this […]
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Future of Online Marketing
Future of online digital marketing looks quite promising. Everyone wants to market their products and services through the digital media to increase their reach. Day by day, the amount of internet users is increasing, and hence it’s a great idea to capitalize this medium of marketing. There has been an increase in online marketing courses […]
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SEO As A Career
Search Engine Optimization is a booming industry and has gained popularity as the next big career path globally. SEO is the science of optimizing a website to improve visibility and ranking, when searched by search engines like Google, Yahoo and Bing. SEO has direct impact on scaling up sales of a completely online business like […]
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SEO Tools
Understanding SEO Tools Having an attractive and user friendly website will do you any good only if it’s visible and easily accessible for someone looking for you or something similar to what you are offering, online. This is achieved through Search Engine Optimization. SEO requires a ton of activities and keeping track of them efficiently […]
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What is internet marketing and How it works
What Is Internet Marketing Internet marketing is a term loosely used for digital marketing. However, the truth is, internet marketing is only a subset of digital marketing. While digital marketing is an umbrella term that covers all marketing techniques using digital channel or media like the internet, mobiles, web TV and Radio, internet marketing only […]
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Digital Marketing Training
Learn from the experts in digital marketing The amount of time we spend online has increased significantly. So naturally, so has the potential for brands to reach us directly through digital channels. Brands and firms recognize the immense potential that marketing though digital channels hold, like the direct reach, effectiveness in targeting, efficiency, cost and effectiveness […]
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Importance of Social Media Marketing
Leveraging social media to promote your business With the whole wide world going digital and more and more people turning to social media for anything and everything, from finding friendships and relationships to buying their favourite clothes or shoes, having a strong social media presence is now more important than ever before. Businesses can use […]
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The Benefits of Having A Digital Marketing Career
Digital marketing is an industry that has rapidly grown in India within the last decade or so. The reason for this is that most businesses want to establish a strong market for themselves in the online world. In fact, unless a business invests in effective digital marketing solutions, it would be difficult for it to […]
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