Every business organization yearns to retain their old customers while generate new ones on a regular basis. This is something that can only be achieved by focusing on brand engagement. When brand engagement is heightened, it can lead to excellent audience participation. The brand of a company is not merely it its name and logo […]
Read MoreDigital Marketing
Understanding Branding Techniques
The boom in internet usage and access of a larger population to smart phones and other personal devices has lead to a drastic increase in the time we spend online. The internet has become a primary source of our information, interaction, engagement and more. This essentially means that brands now have many more direct contact […]
Read More
SEO As A Career
Search Engine Optimization is a booming industry and has gained popularity as the next big career path globally. SEO is the science of optimizing a website to improve visibility and ranking, when searched by search engines like Google, Yahoo and Bing. SEO has direct impact on scaling up sales of a completely online business like […]
Read More
SEO Tools
Understanding SEO Tools Having an attractive and user friendly website will do you any good only if it’s visible and easily accessible for someone looking for you or something similar to what you are offering, online. This is achieved through Search Engine Optimization. SEO requires a ton of activities and keeping track of them efficiently […]
Read More
Digital Marketing Training
Learn from the experts in digital marketing The amount of time we spend online has increased significantly. So naturally, so has the potential for brands to reach us directly through digital channels. Brands and firms recognize the immense potential that marketing though digital channels hold, like the direct reach, effectiveness in targeting, efficiency, cost and effectiveness […]
Read More
Importance of Social Media Marketing
Leveraging social media to promote your business With the whole wide world going digital and more and more people turning to social media for anything and everything, from finding friendships and relationships to buying their favourite clothes or shoes, having a strong social media presence is now more important than ever before. Businesses can use […]
Read More
The Benefits of Having A Digital Marketing Career
Digital marketing is an industry that has rapidly grown in India within the last decade or so. The reason for this is that most businesses want to establish a strong market for themselves in the online world. In fact, unless a business invests in effective digital marketing solutions, it would be difficult for it to […]
Read More
The Scope of Digital Marketing In India
India is currently at the apex of digital marketing industry as numerous developments have taken place in this country that have made it one of the leading providers of such solutions. Companies from all over the world prefer to hire Indian digital marketing experts since they can offer highly productive solutions at the most affordable […]
Read More
Video Marketing: A Leading Marketing Trend in 2018
A very important facet of an overall digital marketing campaign is video marketing. Instead of writing lines of copy or adding numerous pictures into the advertisement, a video ad uses a crisp video to talk about the product, service or the company. It usually contains shots of the product, the company, and of course it […]
Read More
Digital Marketing Career Tips
You have been hearing all about Digital Marketing over the past few years. And at the earliest opportunity, you enrolled yourself with a good digital marketing institute in Kochi to start off your career on the right foot. But you must remember that the best courses won’t be able to give your career a boost unless […]
Read More