Are you looking for a way to promote your content? Of course, there are endless ways to promote your content. But nearly all of them are truly time consuming. Marketers rarely have the time for completing the tasks of the superior tactics like reaching out to influencers or earning back links. Meanwhile, the social media platforms like Facebook is popular to a great extent amidst the marketers. The reason for that is, Facebook helps in targeting audience, which allows you to reach the specific audience at the right time from over 1 billion users of Facebook.
Why should you promote your content on Facebook ?
Compared to other paid channels, cost-per-clicks are low on facebook. You will be able to reach many potential buyers using the targeting options. Paid promotions can expand the organic reach of the post. They are easy to set up and manage.
These are some of the best practices that help you to promote your content on Facebook:
Sharing your post on Facebook
Sharing your post on Facebook is free. Copy your article link and post it on your brand’s Facebook page. This post will reach about less than 5% of people who like your page. But that isn’t enough. The people should feel that the content is good enough to click on. First, get some “likes” and shares from your friends and colleagues to prove that the content is worth reading. When the audience who are targeted notices that the post has got some likes, they will be curious to read the article, and if the article is worth it, they will even share it.
Boost your Post
This is the easiest way to promote your content on Facebook. Before doing that, follow these simple steps :
- Set up a budget
- Choose the audience
- Click “ Boost Post”
Keep in mind that you will first want to see how the campaign performs. So set the paid campaign duration for one day, also use a low budget.
Conduct a quick campaign check up using Facebook Ads MAnager. You will be able to see the campaign metrics named Cost Per Click, Click through Rate etc. (Check out my next blog about Facebook Ads to know more about this). Each explains how the posts have reached the audience and how much does it cost.
Target the right audience
Target only the audience who have a taste on your article you are promoting. You can target people based on :
- Relationship Status
- Purchase behaviours
- Education Level
Promoting your content on Facebook is an easy task and it can help you gain a high return on your investment. To know more about this, enroll into the recognized digital marketing training in Kochi which provides digital marketing course in Kochi that can spearhead your way to a promising future, benefiting from the technology which is only to grow in the near future.