Digital marketing is no more a thing for just digital marketers or even marketers, but for business owners, salesmen, entrepreneurs and even students who want to make some money on the side. Digital marketing is a vast space and you might feel lost as to where to start or what to learn. That is why we have shortlisted some of the must learn topics that we have included in our Digital marketing course in kochi that will enable you to perform basic activities of a digital marketer effectively and efficiently.
Search Engine Optimization
Even if you are not looking to take up the post of an SEO analyst or have no desire to become an SEO expert, Search Engine Optimization is a skill you simply cannot afford to ignore.
At your job as a marketer, you may not be expected to be a master of the trade but is assumed to know the basics of how a Search Engine works, how SEO impacts the visibility of a website and how you can leverage it to improve your business. This requires a basic understanding of what On page and Off page activities are, what titles, descriptions, meta tags, keywords etc. mean, and how you can use these to better rank your website in Google’s Search Engine Result Page.
Social Media Marketing
Many of you assume that Social Media Marketing stands for running a few ads on Facebook. But let us correct you, Facebook Advertising is only a small (and important) part of the umbrella that is Social Media Marketing.
Rather than doing on-the-face marketing, you must learn to interact with customers and share your message as a part of the content the user normally consumes in the format in which users usually interact on the platform. For this you must first understand and get used to how people behave on various social media platforms like Facebook, Twitter, Instagram, Google +, LinkedIn etc. before learning to manage full-fledged marketing campaign. That is why, in our digital marketing course, we begin from the basics of how to organically utilize all the features of a social media platform without spamming your audience to grow your business and then move on to the paid methods like Facebook Advertising.
While SEO is the best way to reach the top of the Search Engine Results Page organically and stay there, based on your need Google Ads could be the best solution for you if you are looking for faster results.
Advertising on Google helps you reach your potential customers faster, thus bringing in more traffic and thus generate leads. While it can be more expensive than Facebook Advertising, they are also more reliable.
To fully utilize the potential of Google Ads and improve their efficiency to get maximum ROI, you must be formally trained, certified and experienced in AdWords. Only through practical training and live sessions can you learn to properly focus, and target your ads towards your potential customers.