SEO for small business: Reasons why local search matters

digital marketing training in kochi

We have had enough discussion on how corporate giants function when it comes to marketing their services. They have big budget and big targets. But that does not mean, small-scale business should accept their position in the rat race. Even if they do not have the budget, they can still ensure that they are sought and found. Here is where the local search matters and we will be discussing how to achieve the best search results locally.

While we aim big, we often forget that there might be some local requirements too. How to let these seekers know that you are available? Local SEO comes into play here. It is considered to be the most effective way to market your business at the exact time customers may be looking for a local solution.

How does local search matter?

  1. It is highly targeted and timely. With local search mechanism, one can better position the business and promote what one has to offer locally.
  2. According to a survey, 50% of consumers who searched for a local service found one address and contact while searching on their smartphone. It is now a convention by Google to promote websites that are mobile friendly and have enough ads for revenues. This is the chance to meet the local requirements by meeting the local SEO requirements and in-store traffic.
  3. Word of mouth reviews still do the trick. Believe it or not, local third-party reviews on Google do wonders for a company, which is launching its products or has already planned to launch. 88% of consumers say that they trust online reviews as much as personal recommendations. According to a survey by the comScore, address and location are the primary searches sought by local seekers.

If you are someone who is interested in Digital Marketing,you can enroll into one of the centers offering digital marketing training in Kochi regularly educate large number of young students who aspire to build their careers in this field. If you are looking to become a skilled digital marketing professional, following these tips can help you a great deal.

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