Every business organization yearns to retain their old customers while generate new ones on a regular basis. This is something that can only be achieved by focusing on brand engagement. When brand engagement is heightened, it can lead to excellent audience participation. The brand of a company is not merely it its name and logo […]
The boom in internet usage and access of a larger population to smart phones and other personal devices has lead to a drastic increase in the time we spend online. The internet has become a primary source of our information, interaction, engagement and more. This essentially means that brands now have many more direct contact […]
Email marketing is a method of direct marketing that uses electronic mail as a means of communicating messages. Any variation of customer relationship enhancing email with the purpose of maintaining customer loyalty and procuring repeat business or those with the intention of acquiring new customers or convincing them to purchase a product falls under this […]
Future of online digital marketing looks quite promising. Everyone wants to market their products and services through the digital media to increase their reach. Day by day, the amount of internet users is increasing, and hence it’s a great idea to capitalize this medium of marketing. There has been an increase in online marketing courses […]
Search engine optimisation is a set of activities aimed at making a page or website more visible to the customer by improving its ranking in the search results page. SEO is becoming a rather on-going process and requires specialist training and skill set because of the frequent updates Google brings about in its SEO algorithm. […]
Digital marketing with its exceptional effectiveness, measurability, reach and targeting is becoming the most preferred mode of marketing for organisations to communicate with its customer. The industry is worth 6.8 billion USD and is growing at a striking 40% when most other sectors are not able to keep up with a 5-10% growth rate. This […]